Entries by Jemma Robertson

5 Must-Have Digital Marketing Tools

We’re big fans of finding the latest and greatest digital marketing tools to help our clients stay ahead of the competition. There are some great tools out there to help you execute a proper strategy by gaining insight into aspects of your digital marketing activity that you may be unaware of. So to help, we’ve […]

Live your Brand.

If you asked a random sample of business people what a ‘brand’ is, many would provide the traditional value of colourful logos, witty tag lines, creative commercials and fancy packaging. They would be wrong. This old world view of a brand (with lowercase ‘b’) is the result of years of shiny, cosmetic make-over jobs that […]

Digital Marketing Trends for 2021

The start of a New Year always brings around reflection and planning for the year ahead- more importantly, looking at what communication channels you’re currently using, assessing their effectiveness (normally by ROI because at the end of the day that really is THE most important thing) and exploring other ways in which you can gain […]

Devising a Post-Covid Marketing Strategy

We live in interesting and uncertain times, with many businesses under severe pressure and in a quandary over where to find savings, how to maximise every available opportunity and wondering whether to continue marketing in a time of uncertainty. So, it seems timely to take stock and look at how far we’ve come since March […]

SEO? What’s that?

ESO? SOE? EOS?…..It’s SEO silly, and it stands for Search Engine Optimisation. However, it’s certainly a bit of a minefield if you’re new to the world of digital marketing. To help you get your head around it we have consolidated the mysterious, dark arts of SEO into one place so you can evaluate whether it’s […]

Advertising and Media in Glasgow

Most business owners are very aware that in today’s marketplace there are myriad channels of communication and routes to market you can employ to raise awareness for your business, e.g. Digital, TV, Radio, Press and Social Media, to name but a few. Realistically your budget will not stretch to any more than a few of […]

The Importance of a Strong Brand

A strong brand drives sales- it’s a proven fact and if you are one of our existing clients you are probably sick to the back teeth of hearing us go on about it. However, the examples are all around us. Look at Nike, Kellogg’s, Coca Cola, McDonalds and Apple, they are all textbook examples of […]

Marketing Agency in Glasgow

Are you looking for a Marketing Agency based in or around Glasgow? Are you in need of professional Marketing advice from a trusted team of experts? If your answer is YES to both of those questions (or even just one) then you have come to the right place. GRA Digital have over 35 years’ experience […]

Marketing in a time of uncertainty.

We live in interesting and uncertain times, with many businesses under severe pressure and in a quandary over where to find savings, how to maximise every available opportunity and wondering whether to continue marketing in a time of uncertainty. So, it seems timely to take stock and re-visit the principles of advertising and marketing. An […]