We’re big fans of finding the latest and greatest digital marketing tools to help our clients stay ahead of the competition.
And while these tools are great, it’s important to remember they will only help you execute a proper strategy by gaining insight into aspects of digital marketing that you may not have known before, they won’t do the work for you.
So to help, we’ve put together a comprehensive list of digital marketing tools that we use all the time…
- Google Trends https://trends.google.com/trends/?geo=GB
Google Trends is a search trends feature (made by, yes you guessed it, Google!) that shows how frequently a given search term is entered into Google’s search engine.
It’s a brilliant tool to use for comparative keyword research and to discover event-triggered spikes in keyword search volume. It can also be very useful to gain insight into demand of products or services.
Below, we’ve shown the global searches for the term ‘hand sanitiser’ over the last 5 years which not surprisingly shows a massive peak at the start of January 2019 when the dreaded C-word came into our lives.
Oh and did we mention, it’s totally FREE for anyone to use!
- Ahrefs https://ahrefs.com/
Despite its difficult pronunciation, Ahrefs is a brilliant tool to use for all things SEO. By the way, it’s pronounced “A-H-Refs” with the “Refs” part pronounced the same way you would describe a football referee as a ‘ref’.
In particular, you can use it for conducting keyword research, analysing your websites DR score, seeing backlink profile and growth and analysing SERP history. Normally we would use this before pursuing a particular keyword, to investigate the battles that took place amongst the top search results in recent years. The pages currently ranking in the top 5 would have been there for the past 18 months, which suggests that it would be hard to beat any of them.
- Not Just Analytics https://www.notjustanalytics.com/
Not Just Analytics is another great free (to an extent) tool to help with analysing potential influencers for collaboration.
The easy-to-use dashboard can help marketers analyse influencers engagement rate, follower growth (to assess whether it is organic or not) number of new followers per day, average likes, average comments and which brands they work with regularly.
All important metrics to consider before commencing an influencer campaign.
- Google Lighthouse
Something to excite the web developers amongst us!
Google Lighthouse (yes, another great tool from Google) is a open-source, automated tool for improving the quality of web pages. You can run it against any web page to produce audits for performance, accessibility, progressive web apps, SEO and lots more!
You can run Lighthouse in Chrome DevTools, from the command line, or as a Node module. You give Lighthouse a URL to audit, it runs a series of audits against the page, and then it generates a report on how well the page did. From there, use the failing audits as indicators on how to improve the page.
Email is a core marketing channel for brands of all shapes and sizes, in nearly every industry and vertical imaginable so it’s important to make sure its delivering the results it should!
Campaign Monitor compares your own email KPI’s against other, similar organisations to see how you stack up. This will help you determine where you can focus your efforts and inform your next strategy.