Strategy

Reaching people isn’t as easy as it used to be. The world is full of noise.

If you don’t have a strategy in place for your marketing, it’s impossible to work out if you’re spending time and money on the right types of marketing activities.

That’s where we come in!

A marketing strategy is a long- term, forward-looking approach to planning with the fundamental goal of achieving a sustainable competitive advantage in your area of business. Well…at least that’s the theory!

Your marketing strategy should take into account your company’s overall goals and objectives while laying out a plan for how you will ACTUALLY get there.

Understand the marketplace

Before we start planning anything, we work with you to get to know your market and your competitors. This will help us get a better understanding of what’s already out there and what types of marketing your competitors are using to reach their target audience.

Target customers

We’ll help you define your target customers. What does your ideal buyer look like? We go beyond just basic demographic information and help define their buying behaviours, preferences and most importantly…their greatest motivations.

Routes to market

There are a myriad of marketing tactics we can employ to achieve your objectives, so it is vital that we select the right ones to suit your business and your budget. We’ll give you a menu of options and work with you to implement them effectively.