Having a figurehead for your brand can be a great way to build trust and recognition among your audience, but is it all it’s cracked up to be for the figurehead themselves?

Having a figurehead for your brand can be a great way to build trust and recognition among your audience, but is it all it’s cracked up to be for the figurehead themselves?

Should we still be using hashtags?” is a phrase you might have heard in a meeting or two in recent times. Sometimes, it can be hard to make the case. With so much misinformation around them, coupled with the fact that it can be tricky to see their exact impact, there are only so many ways to say “you just should” – so why should you use hashtags? 

Keyword Marketing on Instagram – is it worth the hassle? If you’re into home cooking, you might have spotted some creators using external keyword marketing