The start of a New Year always brings around reflection and planning for the year ahead- more importantly, looking at what communication channels you’re currently using, assessing their effectiveness (normally by ROI because at the end of the day that really is THE most important thing) and exploring other ways in which you can gain competitive advantage and keep up with the ever-changing digital world.
So, what will be big in 2021 and what do you have to do to stay relevant in the year ahead? Well you’ve come to the right place…..keep reading and we will tell you just that!
- Social Media will become a top channel for PURCHASE rather than just discovery.
Facebook and Instagram are making it even easier for customers to purchase products without having to do much or click on too many buttons. So, if you’re an ecommerce company and you’ve not yet set up Instagram shopping….you better start soon, or you could be missing out on brand visibility and ultimately sales.
- Virtual events are here to stay!
If you’ve not renewed your Zoom subscription yet, you’ll need to get your credit card out because virtual events are here for the foreseeable and we can’t blame businesses for turning to this. With 2020 showing us that we can still bring people together when they are millions of miles away from each other and we’re still able to educate and inform them in the same way that face-to-face events did them it makes complete sense! Plus, both businesses and individuals are able to save on a whole host of expenses.
- SEO for Voice Search
Voice search is the next frontier of SEO. More and more people are becoming accustomed to talking into their phones or headphones rather than typing and this is set to become even bigger in 2021.
SEO experts are discovering that voice searches yield different results than text searches so marketers need to recognise this and change tack accordingly.
- Video- in particular, short form video
Given the love of all things quick and catchy- marketers are trying to create videos for things that would otherwise require an image or text because they’re more easily consumed, more fun and get 10x more engagement than just images alone. The introduction of TikTok and Instagram Reels changed this in 2020 and businesses will have to move with the times in order to keep their customers engaged.