What to do when your brand becomes an internet sensation
26 August 2025
Ever since Jet2 bought the rights to Jess Glyne’s song ‘Hold My Hand’ and paired it with the tagline “Nothing Beats a Jet2 Holiday” the
Ever since Jet2 bought the rights to Jess Glyne’s song ‘Hold My Hand’ and paired it with the tagline “Nothing Beats a Jet2 Holiday” the
Having a figurehead for your brand can be a great way to build trust and recognition among your audience, but is it all it’s cracked up to be for the figurehead themselves?