The Most Common Marketing Acronyms Explained
Marketing cronyms can be confusing for those new to the industry. This blog features definitions and explanations for some of the most common acronyms.
Understanding SEO & the Role it Plays in Omnichannel Marketing
What is SEO? Search Engine Optimisation (SEO), broadly speaking, is the practice of improving a site’s ability to rank on Google, and the other search engines used, such as Bing, DuckDuckGo, etc. Fundamentally, SEO is used as a longer-term method of generating website traffic, leads, and sales in an organic, and arguably, more consistent way. […]
How to Delete a Google Business Listing in 2023
A Google Business listing is something we are sure you are familiar with. (That little square that comes up on the right hand side of Google when you type in a local business or service? The one with the business name and a photo?) Ah yes- we’ve got your attention now! If you no longer […]
Image Alt Text: What is it & How to Add it?
What is Alt Text? Alternative text, or alt text as it’s more commonly known, is a description of an image within the HTML code of a webpage. The primary purpose of alt text is to support an image with a written description, aimed at improving accessibility of websites for those who’re visually impaired, using features […]
How to Start Your Career in Social Media Marketing
A Discussion With Our Social Media Expert, Jess Hughes We sit-down with our very own Senior Digital Marketing Executive, Jess Hughes, to discover the best course-of-action to start your career in Social Media Marketing. She’s not only worked in the industry for multiple (successful) years but has also helped lead numerous hiring processes for new […]
How to Disavow Backlinks in Google Search Console
In this article, we’ll look at how to analyse your backlink profile, how to disavow these backlinks using Google Search Console (GSC), and what to do if you’ve made a mistake.
Are Meta Descriptions an SEO Ranking Factor?
Are Meta Descriptions an SEO Ranking Factor? Meta descriptions are a crucial part of Search Engine Optimisation (SEO). They provide a summary of the web page’s content, providing the user with an overview before clicking. It’s highly recommended webmasters take time to write engaging meta descriptions for each of their pages. However, there has been […]