5 Must-Have Digital Marketing Tools

We’re big fans of finding the latest and greatest digital marketing tools to help our clients stay ahead of the competition.

There are some great tools out there to help you execute a proper strategy by gaining insight into aspects of your digital marketing activity that you may be unaware of.

So to help, we’ve put together a comprehensive list of our must-have digital marketing tools…

  1. Google Trends

Google Trends is a search trends feature (made by, yes you guessed it, Google!) that shows how frequently a given search term is entered into Google’s search engine.

It’s a brilliant tool to use for comparative keyword research and to discover event-triggered spikes in keyword search volume. It can also be very useful to gain insight into demand of products or services. Oh and did we mention, it’s totally FREE for anyone to use!

  1. Ahrefs

Despite its difficult pronunciation, Ahrefs is a brilliant tool to use for all things SEO.

In particular, you can use it for conducting keyword research, analysing your websites DR score, seeing the backlink profile and growth and analysing SERP history.  Normally we would use this before pursuing a particular keyword, to investigate the battles that took place amongst the top search results in recent years. The pages currently ranking in the top 5 would have been there for the past 18 months, which suggests that it would be hard to beat any of them.

  1. Not Just Analytics

Not Just Analytics is another great free (to an extent) tool to help with analysing potential influencers for collaboration.

The easy-to-use dashboard can help marketers analyse influencers engagement rate, follower growth (to assess whether it is organic or not) number of new followers per day, average likes, average comments and which brands they work with regularly.

All important metrics to consider before commencing an influencer campaign.

  1. Google Lighthouse

Something to excite the web developers amongst us!

Google Lighthouse (yes, another one from Google) is a open-source, automated tool for improving the quality of web pages. You can run it against any web page to produce audits for performance, accessibility, progressive web apps, SEO and lots more!

You can run Lighthouse in Chrome DevTools, from the command line, or as a Node module. You give Lighthouse a URL to audit, it runs a series of audits against the page, and then it generates a report on how well the page did. From there, use the failing audits as indicators on how to improve the page.

  1. Campaign Monitor

Email is a core marketing channel for brands of all shapes and sizes, in nearly every industry and vertical imaginable so it’s important to make sure its delivering the results it should!

Campaign Monitor compares your own email KPI’s against other, similar organisations to see how you stack up. This will help you determine where you can focus your efforts and inform your next campaign tactics.


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